The Gefilteria

Gefilte fish was once an innovative way to stretch how far one fish could go to feed a family, a powerful symbol of European peasantry. The canned variety, by contrast, is a poignant reminder of how far we’ve strayed from the old days, so much so that gefilte has become synonymous with the outdated, the gray, the antiquated and the Old World. Owners Elizabeth Alpern, Jeffrey Yoskowitz and Jackie Lilinshtein have joined forces to revitalize this Jewish staple to make it fresh, artisanal, and hands down delicious.

Elizabeth got her start in the Jewish food world working with acclaimed cookbook author Joan Nathan and developed her passion for street food making Banh Mi on the Rebel Heroes Sandwich Truck. Jeffrey is a food entrepreneur, pickler and food writer. The son of a deli maven, Jeffrey grew up visiting New York’s finest Jewish food institutions. Jackie's background is in finance, economic analysis, and consulting. She is passionate about her heritage, especially the delicious foods that remind her of her Grandmother’s house and is extremely proud to be developing gefilte fish for the future. Together, this team believes gefilte is about taking food traditions seriously and reclaiming the glory of Ashkenazi food—what it has been and what it can be.